Choose your path
Find the business model that fits your skills, budget and time.
Practical, beginner-friendly plans
Your idea can become something real.
Start the right online business for you.
Choose one of four complete starter systems. Get the exact steps, tools and templates to go from idea to open for business.
Practical plans. Ready-to-use tools. No expensive coaching. Four complete paths. Starting at $99.
Choose your business path
The Business Model Finder
Not sure which path fits? Start here.
Three quick questions. One practical recommendation. No email required.
Simple by design
Stop collecting advice.
Start building something.
No endless video library. No motivational filler. Just the decisions, tools and actions that move you forward.
Follow the plan
Work through clear steps with templates and examples beside you.
Open for business
Finish with a real offer, a price and a way to find customers.
Choose one path or get the collection
Four complete ways to start.
Every guide is a standalone, beginner-friendly working system—not a teaser. Pick the business you want to build and follow it from first decision through a 30-day launch.
224 practical pages4 business models4 30-day launch plans
56 pages
Complete Starter Plan
Service Business
Turn what you know into a clear offer people can hire.
- Choose, package and price a useful service
- Build your sales page, proposal and operating stack
- Start outreach and real sales conversations
$99one time
Get the plan 53 pages
Complete Starter Plan
Physical Product
Validate, source, price and launch a product without guessing.
- Create a minimum product spec and supplier brief
- Compare samples, landed costs and cash risk
- Build a focused 30-day product launch
$99one time
Get the plan 55 pages
Complete Starter Plan
Creator Business
Build an audience around ideas you can publish consistently.
- Define your audience, promise and content pillars
- Create a publishing and audience-growth system
- Test ethical revenue paths and partnerships
$99one time
Get the plan 60 pages
Complete Starter Plan
Digital Product
Turn one useful solution into a product people can buy online.
- Validate the problem and choose the right format
- Build, package, price and deliver the offer
- Launch, improve and expand from real feedback
$99one time
Get the plan Best value · Save $97
The complete collection
Not ready to choose just one path?
Get all four complete Starter Plans. Compare the models, combine ideas and keep every guide as your business evolves.
Service BusinessPhysical ProductCreator BusinessDigital Product
All Four Starter Plans$299One-time purchase · All 224 pages · Yours to keepGet all four Secure checkout powered by Stripe.
Optional ongoing membership
Keep getting better every week.
Your Starter Plan gets you moving. Membership keeps you learning with practical tools, fresh marketing materials and better ways to use AI in your business.
$9.99per monthor $99 per year
Inside the member library
- One practical business lesson every week
- New social posts, templates and outreach scripts
- Better ways to use AI in your business
- Fresh tools, checklists and calculators
- One meaningful Growth Drop every month
- Access to the growing member library
Membership is optional. Cancel future renewals anytime.
Ready for more?
You can start it yourself. We can help you build it seriously.
Launch & Main helps growing founders with strategy, branding, Shopify and professional business implementation.
Straight answers
Questions before you start
Is this a course?
No. It is a guided action plan with concise instructions and ready-to-use tools. You can work through it at your own pace without watching hours of video.
Do I need a business idea already?
No. The Business Model Finder and the first part of each plan help you choose a realistic direction based on your skills, interests, budget and available time.
Does purchasing guarantee I will make money?
No. We provide education, planning tools and launch materials. Results depend on the idea, market, effort and execution. We do not make income guarantees.
Do I keep the $99 plan?
Yes. The Starter Plan you purchase is yours to keep. The optional membership provides access to the growing library while your membership is active.
Is the membership required?
No. The $99 Starter Plan is a complete standalone purchase. Membership is optional and designed for people who want new learning and tools each week.
Can Launch & Main build the business for me?
Yes. When you are ready for more serious strategy, branding, Shopify or launch implementation, you can explore professional Launch & Main services.
Start with clarity
What could you start with what you already know?
Take the three-question finder and discover your best path.